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Additive impact part #2 - how AM could disrupt your market
Summary
Metal 3D printing has the potential to shake up the way that we design and make products, creating opportunities for valuable innovations and whole new business models. In this second feature article of two, Marc Saunders explores the nature of the changes that additive manufacturing (AM) could bring to product markets, and the steps that companies can take to lead this disruption.
In the first feature article, Additive impact part #1, Marc Saunders introduces a staircase model of AM adoption, and explains how the production and lifetime benefits of AM increase as you move up through the levels. These benefits build up as you employ more and more of the unique characteristics of AM.
